Experience · Fieldwork
Cap Cana
A journey through the destination with measurement technology and an audiovisual record of the project.
Explore the Cap Cana study
The Wallet · NeuroLab
Inside the laboratory
NeuroLab.
Attention, signals and decisions.
Try my imageThe equipment. The person. The session.
Brain visualisation
The signal
takes shape.
Sequence from the NeuroLab film · Illustrative visualisation
EMOTIV · BrainViz
Frequencies.
Regions.
Perspectives.
Official software reference · EMOTIVExplore BrainViz
Visual saliency prediction · Try it online
Your image.
A different reading.
Upload a photo or design, explore which areas may stand out and download the map with The Wallet branding.
Analyse my imageNo sign-up · Your image is processed in your browser.AI visual saliency prediction. Not an eye-tracking measurement.
OriginalEstimated saliency
Technology records.
The study gives it context.
A gaze, a change in a signal, a moment in a journey. At NeuroLab we connect instruments and questions to study consumer responses.
In practice
Two settings.
Real research.
Campaign · Evaluation
MIVED
Sueños Techados: visual attention across the assets and its interpretation in the research context.
Explore the MIVED evaluationCampaign: BANDA · Evaluation: The Wallet NeuroLabTools and method
Each question
has its own reading.
Eye-trackingWhat draws the gaze+
Paths, fixations and areas of interest help study how an asset or experience is explored. Interpretation is tied to the task and exposure time.
EEGHow the signal changes+
Electrical activity is recorded at the scalp. Frequency and distribution views support review; interpretation requires quality control and a protocol.
GSRChanges in arousal+
Skin conductance provides a physiological arousal signal. It is synchronised with the stimulus and compared with other observations; it does not identify an emotion on its own.
ExpressionsThe visible response+
Expression analysis provides observations of facial changes during an experience, within the study conditions and limitations.
Implicit associationsWhat a brand evokes+
Structured tasks explore associations between brands, concepts and attributes. Reporting explains what was compared and how it was interpreted.
Technology references
See how
signals are explored.
EMOTIV BrainViz · Official frequency view. Software reference, not a The Wallet result.
Official sourceThe Wallet NeuroLab