The experience, beyond the laboratory.

The challenge

Studying an experience means observing it where it happens.

The project took a measurement session out of the lab and into a real journey through the destination.

That work also had to be recorded on video.

How we approached it

Measure on site and document it.

1. Journey. An on-site session with NeuroLab measurement equipment.
2. Record. Footage of the journey, the technology and the client's perspective.
3. Final piece. A video showing how a measurement session works in a real setting.

Measuring where the experience happens

NeuroLab equipment was used during the journey through Cap Cana. The case documents the field method, not measurement results.

The digital experience

The project on film

The video brings together the journey, the technology and the client's perspective.