Storing your present. Moving your future.

The challenge

Rodemsa wanted to understand why clients leave and how to win them back.

The customer journey report started from that question: find the critical points and opportunities in the service to retain current clients and attract new ones in a competitive market.

A review of its materials found a clear presentation with little depth on services, documents that needed better design and social channels without a plan to explain the value proposition and why Rodemsa.

How we approached it

Listen to clients first; then order the brand and go out with a campaign.

1. Customer journey. Personal interviews, analysis of internal data and an assessment of every touchpoint.
2. Surveys. A questionnaire, qualitative and quantitative surveys and in-depth client interviews.
3. Identity. Brandbook, logos and stationery.
4. Presentations. Corporate deck, trade fair presentation and logistics centre material.
5. Campaign. Proposal and rollout of “Rodando tu futuro”, with a commercial and support assets.

Before speaking, listen

The customer journey combined interviews, internal data and a review of the deck, website, Google Business and social channels. Surveys of current and former clients completed the picture.

A brand built to move cargo

The brandbook sets logos, colour and applications, and stationery carries the system to letterhead and envelopes.

Services that make sense

The new presentations, including the trade fair deck, explain each service in more detail, as the diagnosis called for.

The value proposition, on social

Marketing content takes the campaign and services into posts and stories.

Store with intelligence, move with precision

“Rodando tu futuro” sums up the company's dual focus: storage and transport, with Rodemsa as the partner that keeps business moving.

Every second counts

The campaign commercial is built on a voice-over that moves from business urgency to the sign-off “Storing your present, moving your future”.