A clinic that comes to your door.

The challenge

Mejórate en Casa brings clinical medical services into the home, and needed its brand and communication to match that plan.

The September 2021 marketing plan set the goals: grow the at-home service, digitise the platform, launch a package for companies and reach the Dominican diaspora in the United States.

Its own SWOT listed promotion, marketing and sales among its weaknesses, and set refreshing the brand assets and aligning them with one line of communication as the first step.

How we approached it

Set the strategy first, then carry it into every brand asset.

1. Marketing plan. Goals, audience, differentiation, SWOT, strategies and tactics by channel.
2. Brand personality. An agile, warm, caring, human and tech-minded brand that speaks in the first person.
3. Brand assets. A refreshed brand presentation, business cards and brochure.
4. Sales presentations. Commercial material, including a presentation for Cap Cana.
5. Content. Posts, stories, a Facebook cover, a flyer and team portraits.

A plan before the pieces

The plan defined what the brand is, who it speaks to —patients at home with treatable conditions, and companies— and how it stands apart: equipment, specialists and transfer management.

Home care as a visual system

A light blue and pink language connects the brand presentation, stationery and service pieces.

Material to sell the service

A brochure, an institutional presentation and a dedicated Cap Cana deck explain the services to patients and partners.

Continuity across formats

Posts, stories and a cover keep the same language as they move from institutional to service messages.