Projects understood before they are built.

The challenge

Codelpa markets several real-estate projects and each one needed to be communicated clearly.

Projects such as Velmare and Paseo One Four required their own pieces: billboards, catalogue, content and sales material.

At the same time, the parent brand needed a plan to organise communication and a way to track the work.

How we approached it

Diagnose, plan and produce project by project.

1. Diagnosis. A Dr. Wallet presentation on the state of the brand.
2. Marketing plan. January 2024 planning and content calendars.
3. Project pieces. Billboards for Velmare and Paseo One Four, and the March 2024 Paseo One Four catalogue.
4. Promotional items. A proposal of branded items for Velmare, Paseo One Four and Palmeras del Este.
5. Video and reports. A Velmare film and management reports.

Diagnosis before production

Work starts with a Dr. Wallet presentation and a marketing plan setting priorities for 2024.

The catalogue as a sales tool

The March 2024 Paseo One Four catalogue presents the project in editorial form.

Content on a calendar

Monthly calendars organise Codelpa's digital communication.

A guided presentation

The 53-second Velmare film uses an on-camera presenter as its thread, supported by interior renders.

The renders are project visualisations; The Wallet is not credited with the architecture and no sales are inferred.