The challenge
Yaya Campers sells an experience, not just a vehicle.
The brand needed to explain its concept, present its campers and convey what it feels like to travel in them, in a sales presentation and on social.
Yaya Campers · 2024
Selling a journey before it begins.
Dr. Wallet diagnosis, official sales presentation, social media system and films for Yaya Campers.
Diagnosis · Editorial design · Content · Film
How we approached it
Diagnose, organise the offer and tell it as a journey.
- Diagnosis. Dr. Wallet applied to the brand.
- Official presentation. A 2024 document moving from brand to product detail.
- Social. Calendar and system for feed, highlights, stories, reels and carousels.
- Film. Two pieces: travel and nature, and the Caracol vehicle on the road.
Diagnosis before design
Dr. Wallet was applied to Yaya Campers as the starting point for the work.
Information as a journey
The presentation opens with yellow, red and the identifier, explains the concept and connects the vehicles with the experience. It includes no prices or figures.
A feed planned like a route
The social system organises highlights —about us, routes, campers, yayeros, testimonials, events— and feed, story, reel and carousel formats.
The experience in motion
A 32-second sequence of travel and nature and a 10-second piece with the Caracol on the road.