The challenge
A supermarket needs a brand that reads instantly, on the facade and on the shelf.
Vamo’ required its own identifier and clear rules for applying it in communication and on store surfaces.
Vamo’
A supermarket brand shaped like a price tag.
Identifier, brand guidelines and in-store applications for the Vamo’ supermarket.
Identity · Retail
How we approached it
A simple symbol and a manual that makes it repeatable.
- Identifier. A tag shape with colour variants and clear space.
- System. A black, yellow and green palette and the Typold type family.
- Applications. Visualisations on the facade and in the retail space.
The digital experience
