Identity, website, study guides, photography, video and educational content for Unique Nursing.
Identity · Web · Editorial · Content · Video
The challenge
Unique Nursing needed a professional presence for its nursing exam preparation.
The brand centres on its teacher, Fari Taveras, Teacher & Nurse, and on NCLEX study materials. Identity, website, guides and social had to speak the same language.
How we approached it
A light blue and white line running from the brand to the study material.
Identity. A 2023 manual with a symbol built from a stethoscope and a heartbeat trace.
Website. The teacher's profile, services, resources and materials on one page.
Study guides. Editorial design of guides and resources.
Photo and video. A photo session, videos and a testimonial.
Content. Educational posts from March 2024.
From stethoscope to symbol
The 2023 manual documents the symbol's construction and a pink and blue version of the identifier.
Reel original · identidad animada y fragmento de experiencia estudiantilIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentityIdentity
Guides in the same voice
The study guides carry the brand's visual language into the editorial presentation of content.
ResearchResearch
The website as a presentation
The design brings teacher, services, resources and materials together in one journey.
Diseño web · primera pantalla. La composición completa aparece a continuación.Guía de estudio · aplicación editorial en celestePublicación de marzo de 2024 · ReminderPublicación de marzo de 2024 · NCLEXPublicación de marzo de 2024 · línea azulConstrucción del símbolo · manual 2023Versión de identidad · manual 2023WebsiteWebsite
A system for educational content
Assets combine light blue, white and pink accents with the teacher's portrait and each post's topic.
