The challenge
Tourmalet needed to know the state of its brand before deciding how to communicate.
The work was framed as a diagnostic and prescriptive assessment: measure, interpret and turn the analysis into creative direction.
Tourmalet · Dr. Wallet
A diagnosis before the ride.
A Dr. Wallet brand diagnosis and creative proposals for Tourmalet, a brand in the world of cycling.
Brand diagnosis · Creative direction
How we approached it
Measure with method; propose with judgement.
- Context. A reading of the brand's environment.
- Score. An assessment across 101 touchpoints.
- System reading. An analysis of the brand system.
- Proposals. Content concepts, activations and key visuals.
101 touchpoints
Dr. Wallet brings context, the score and a reading of the brand system together in one document.
The digital experience
