Connectivity with a local accent.

The challenge

Telecotuí needed to communicate its technological evolution within its province.

The company moved from cable to Full HD channels, cable internet and fibre optics, and expanded its coverage with new branches.

That offer had to reach homes and businesses with different messages, while keeping a recognisable brand in Cotuí and its surroundings.

How we approached it

Listen to the market, order the brand and go out with campaigns by objective.

1. Survey. A dedicated survey and periodic reports.
2. Brand. Brandbook and applications.
3. Sales material. A corporate dossier for businesses, brochures and a sales pull-up banner.
4. Campaigns. “Lo encuentras en Cotuí”, the migration campaign and flyers for new branches.
5. Content and film. Ongoing social production and audiovisual pieces.

Ask before advertising

The survey and reports gave a basis for deciding messages and priorities.

A local brand with a system

The brandbook organises the brand and its applications.

Partners for business

The corporate dossier presents business services such as symmetric internet, fixed IP, cabling, VPN and video surveillance. Brochures cover the home offer.

The offer online

Digital work supports communication of services and plans.

Content every month

Social production keeps communication active with posts by date and campaign.

You'll find it in Cotuí

The August 2023 campaign took the brand to billboards and spaces around town. The migration campaign and flyers for new branches followed.

The brand on film

Audiovisual pieces complete the campaigns and content.