A renewed brand with its roots on show.

The challenge

TC Inversiones needed to renew its brand and tell the story of that renewal.

The new identity had to reach every touchpoint —stationery, signatures, company profile, social— and be introduced to the public with a campaign and an event of its own.

How we approached it

Remake the brand, launch it and sustain it with content.

1. Research and plan. A survey technical sheet and a 2025 marketing plan focused on Canafysh and Hardrock.
2. Rebranding. Logo, logo presentation, brandbook, typefaces, stationery and email signatures.
3. Company profile. An editable corporate document.
4. Campaign. Rebranding campaign, artwork and a billboard.
5. Event. Production of the Raíces de Éxito gathering, with PR and a recap.
6. Film. A short documentary with script and storyboard, a commercial, a web promo, an intro and an animated logo.

Data before the plan

A survey with its technical sheet and a 2025 marketing plan guided communication for the Canafysh and Hardrock brands.

A complete rebranding

The new logo was presented with its brandbook, typefaces, stationery and email signatures, ready for daily use.

The brand, every day

Ongoing social communication keeps the new identity active.

Announcing the change

The rebranding campaign and the billboard took the new brand to the street.

Raíces de Éxito

Production of the gathering included public relations, coverage and an event recap.

A story told in short form

The short documentary started from a script and storyboard, with scouting and behind-the-scenes footage. A commercial, a web promo and an intro for presentations complete the set.