The challenge
An existing identifier needed a version in motion.
The brand already had its brandbook, which was not created by The Wallet. The brief was to animate the identifier for use as an audiovisual signature.
Tania Santa María · Motion
Six seconds to set a signature in motion.
A six-second animated signature that brings Tania Santa María's identifier into video.
Animated identity · Production
How we approached it
Respect the brand and give it rhythm.
- Starting point. The identifier as defined in its guidelines.
- Animation. A six-second signature with its own edit, framing and audio.
- Adaptation. A lightweight web version that keeps the original ratio.
The digital experience
A signature that moves
The film keeps its original edit, framing and audio. It is shown as audiovisual production, with no claims of reach or results.
