The challenge
A candidacy needs its name and face to be recognised in any format.
Sugey's communication had to stay consistent from a post to a wrapped vehicle, through print and promotional items.
Sugey · Congressional candidate
A graphic line that works at any scale.
Graphic line, brochure, banners, lower-thirds, print, merchandise, vehicle wrap and posts for Sugey's congressional candidacy.
Design · Editorial · Campaign · Content
How we approached it
A blue, red and white line, adapted format by format.
- Graphic line. Photography with blue, red and white to organise name and messages.
- Print. Brochure, cards and voting cards.
- Campaign. Banners, caps, T-shirts and a vehicle wrap.
- Content. Posts, carousels and lower-thirds.
Adapting without losing the line
Posts show horizontal and vertical compositions, carousels and lower-thirds within the same system.
Identity at several scales
Banners, caps, T-shirts and the vehicle wrap apply the same line at large and small scale.
Material to hand out
The brochure and cards bring name, face and messages together in print.
