The challenge
Silvia González's communication had to stay recognisable across many formats at once.
Web, print, outdoor, social and street pieces had to speak with one voice. The solution had to be simple and repeatable.
Silvia González
Red, white and a recognisable face.
Website, brochure, billboards, print, photography and content for Silvia González's communication.
Web · Editorial · Outdoor · Photography · Content
How we approached it
A short system —portrait, red and white— applied to everything.
- Photography. Portrait sessions and coverage of activities, media appearances and recording spaces.
- Website. Web design within the graphic line.
- Print. Brochure, pull-up banner, stickers, voting card and pieces such as “Mano a mano” and a domino table.
- Outdoor. Billboards using the same system.
- Social. Ongoing content for her channels.
Production beyond the studio
The archive holds portrait sessions and coverage of activities and media. The selection keeps those photographs distinct from artwork and mockups.
The digital presentation
The website organises information around the portrait, red and white.
Continuity on social
Social assets keep the system recognisable post after post.
At street scale
Billboards apply the same composition at large scale.
The line, in hand
Brochure, pull-up banner, stickers and cards take the system to formats handed out face to face.
