From two initials, a monogram.

The challenge

A personal brand needed a symbol of its own.

The starting point was the initials S and B. The challenge was to turn them into a monogram that works with the name and across different surfaces.

How we approached it

From letter to symbol, from symbol to application.

1. Construction. The relationship between the initials and the monogram.
2. Identifier. The symbol paired with the Sara Betances name.
3. Applications. Light and dark variants, colour backgrounds, stationery and objects.

The digital experience