The Wallet Marketing

SAIKO

A lotus flower for a business centre.

Identity, brandbook, stationery, brochure and sales presentations for the SAIKO business centre.

Identity · Editorial · Presentations

The challenge

SAIKO needed a corporate identity and material to present its project.

A business centre under development is sold before it exists. The brand had to hold presentations, plans and renders together in one language.

How we approached it

Build the symbol, document it and take it into sales material.

  1. Symbol. A lotus-based symbol and its construction.
  2. Brandbook. Palette, typography, variants and usage rules.
  3. Stationery and brochure. Cards, a printed tri-fold brochure and applications.
  4. Presentations. Documents that combine the brand with plans and architectural visualisation.

From lotus to manual

The brandbook documents the symbol's construction, palette, typography and variants.

SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity
SAIKO — Identity
Identity

A project that presents itself

The presentations connect the brand system with plans and renders, keeping architectural visualisation distinct from graphic applications.

SAIKO — Tarjetas de presentación
Tarjetas de presentación
SAIKO — Aplicación de marca · visualización de diseño
Aplicación de marca · visualización de diseño
Pieza original · SAIKO-TRIPTICO-COVER
Pieza original · SAIKO-TRIPTICO-COVER
SAIKO — Construcción del isotipo · flor de loto
Construcción del isotipo · flor de loto
SAIKO — Paleta de marca
Paleta de marca
SAIKO — Libreta de marca
Libreta de marca
SAIKO — Versión de identidad del archivo
Versión de identidad del archivo
SAIKO — Visualización del proyecto · material de presentación
Visualización del proyecto · material de presentación

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