The challenge
Allergon needed to present mattresses and pillows with a consistent line of its own.
Within RIC Trading's portfolio, the brand required assets combining logotype, product imagery and information in recognisable series.
RIC Trading · Allergon
Rest, explained product by product.
Graphic line and product posts for Allergon, within the work for RIC Trading.
Content · Product
How we approached it
A blue line, applied with discipline to every series.
- Graphic line. Allergon blue as the base of every asset.
- Product. Mattress and pillow imagery up front.
- Series. Posts and multi-post rows for the feed that keep continuity.
Product, brand and information in one piece
Posts combine the logotype with mattress and pillow imagery and each product's information.
Feed rows and different series keep complete compositions so brand, image and copy read together.
