The challenge
Rentarica needed a defined identity and a website to present it.
The project started from a brief and had to solve three things: the identifier and its variants, the website and a clear way to show that website in motion.
Rentarica
A brand and a website told in sequence.
Identity, brand guidelines, website and site-presentation videos for Rentarica.
Identity · Web · Video
How we approached it
From brand to site, and from site to video.
- Brief. Initial project intake.
- Brand guidelines. Identifier, variants and usage rules.
- Website. Site design with the new identity.
- Videos. Audiovisual walkthroughs presenting the website.
An identifier with variants
The guidelines bring together the identifier's variants and how to apply them.
The brand, turned into a site
The website carries the identity into an organised digital experience.
The website in motion
The videos walk through the site at its own pace and order. Frames are the entry point; the full film keeps the sequence.
