The challenge
A debate programme needs viewers to know what is being discussed at every moment.
RD Debate required its own brand and a graphic system able to organise topics on screen and extend into its editorial content.
RD Debate
An identity made for the screen.
Logo, on-screen identity, topic graphics and editorial content for RD Debate.
Identity · On-screen graphics · Content
How we approached it
Design for the screen first, then adapt to every format.
- Logo. An identifier for the programme.
- On-screen identity. Graphics that introduce topic areas and structure the conversation.
- Editorial content. Assets that take the debate's topics into other formats.
From the set to content
The on-screen line extends to editorial assets that accompany the programme's topics.
