RD Concrete

A concrete brand as solid as its service.

Identity, brand guidelines, stationery, photography and service content for RD Concrete.

Identity · Stationery · Photography · Content

The challenge

RD Concrete needed a clear identity and a system to communicate its services.

The brand had to work across business documents, email and social media, with one voice in every format.

It also needed its own visual material to explain the company's work without relying on generic imagery.

How we approached it

First set the brand; then take it to every touchpoint.

Identity. Development of the identifier and a brandbook with its usage rules.
Stationery. Business cards, letterhead, envelopes, a die-cut folder and email signatures.
Production. Photography to document services and feed communication.
Content. Social media assets presenting services within the brand's graphic line.

Services told on social

Content applies the identity to posts that explain what RD Concrete does and how.

RD Concrete — Contenido · Agosto — Contenido · Agosto

RD Concrete — Contenido · Abril — Contenido · Abril

RD Concrete — Contenido · Septiembre — Contenido · Septiembre

Aplicación de comunicación · RD Concrete

RD Concrete — Fotografía de marca · Producción del proyecto — Fotografía de marca · Producción del proyecto

RD Concrete — Fotografía de marca · Producción del proyecto — Fotografía de marca · Producción del proyecto

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

RD Concrete — Social piece — Social piece

You decide the next step

What do you need to
change?