Forty-five seconds, straight to camera.

The challenge

A law firm needed to explain itself in a few seconds and in a vertical format.

On social media, a commercial competes for attention on a phone screen. The piece had to put someone from the firm speaking straight to camera and keep the identity visible from start to finish.

How we approached it

One person, one message and the brand on screen.

1. On-camera delivery. The firm's message told in the first person.
2. Typography. Text integrated into the film to reinforce each idea.
3. Format. A 45-second vertical edit, adapted for the web without changing framing or audio.

The digital experience

The production

The commercial combines the on-camera delivery with the firm's identity and its own typographic treatment. The finished piece is shown without claiming reach or results.