The brand, at building scale.

The challenge

A brand also has to work at large scale.

The documented work consists of assessing how the Quanum Lowell identifier reads on a large-format facade display, in relation to the building and the street.

How we approached it

Test the brand in context before producing it.

1. Scale. Applying the identifier to a facade display.
2. Context. Reading it in relation to the building and the street's field of view.
3. Visualisation. Presented as a mockup, not as a completed installation.

The digital experience