A personal brand, present on the street and on camera.

The challenge

A public figure with a constant agenda needed a recognisable identity and ongoing coverage of her activity.

Priscila de Óleo's communication combined physical presence —caps, clothing, outdoor— with a high volume of activities that had to be documented in photo and video throughout 2023 and 2024.

How we approached it

A stable visual system and continuous production.

1. Identity. A personal brand built around purple.
2. Applications. POP, stationery, clothing and caps.
3. Outdoor. Large-format pieces and application mockups.
4. Photography. Portrait sessions and activity coverage.
5. Film. Videos of activities, commemorative dates and accountability reports.

Applied identity

Purple ties all the applications together and makes the brand recognisable on any medium.

Design and coverage

Portraits and activity photos document real scenes, kept separate from design visualisations.

The digital experience

At large scale

The outdoor pieces and their visualisations show the brand on the street; mockups are identified as proposals.

An agenda on video

The video archive covers community activities, commemorative dates and accountability reports.