Video production, brochures, bilingual presentations, billboards and content for Prime's property portfolio.
Film · Editorial · Content · Property
The challenge
Prime markets several projects at once, and each one needed its own sales material.
The portfolio includes projects such as Cana Fysh, Midtown Residences, Twin Tower Lado B, Villa Palmera XXI and Torre Ocean Views. The brand had to present each one clearly while keeping a shared voice.
How we approached it
One brand voice and a sales kit per project.
Script. Brand pieces written as lifestyle stories, such as Imagina el paraíso and Un segundo en Terrenas.
Production. Shooting and editing brand and project videos.
Sales material. Project brochures and presentations in Spanish and English.
Outdoor. Property billboards.
Content. Social pieces for each project.
A kit for every project
Brochures and bilingual presentations explain each development to local and international buyers.
ResearchPresentation
Content by project
Each development has its own pieces for digital channels.
The script follows a full day —sunrise, beach, experiences and dinner with friends— to close on one idea: paradise is not just a destination, it is a way of life.
