Colour as a brand language.

The challenge

Pintamax needed a brand of its own and the pieces to present itself as a company.

A paint company sells colour. The identity had to use it as a graphic resource and hold up across stationery, institutional material and point-of-sale applications.

How we approached it

From the brand proposal to real applications.

1. Brand proposal. A presentation of the concept, the P symbol and the colour palette.
2. Brand guidelines. A manual with the rules for using the identity.
3. Stationery. Business cards and letterhead.
4. Brochure. A two-sided institutional piece, with earlier proposals.
5. Execution proposal. Visualisations of the brand in store, on screens, billboards and murals.

A brand made of colour

Paint colours become part of the graphic language; the guidelines set out how they are used.

Presenting the company and its products

Both sides of the brochure bring together company information, services and photography in one system.