The brand, in its own space.

The challenge

Pavlova Bakery needed to capture its brand and product in the real space where they happen.

The archive holds a Doctor Wallet assessment of the brand. From there, the work focused on producing original material inside the bakery and applying the identity to uniform and signage.

How we approached it

Assess the brand and film it where it lives.

1. Doctor Wallet. An initial brand assessment.
2. Shoot. Camera takes of the brand's protagonist alongside her product.
3. Application. The identifier on the uniform and the signage artwork.

Diagnosis first

The Doctor Wallet assessment was the starting point of the work with the brand.

The digital experience

Identity elements

The identifier appears on the uniform and the signage artwork; fabrication of the sign is not claimed.

The brand in its setting

The frames place the protagonist inside the bakery: clothing, space and pastry in the same shot. This is the shoot, not a published film.