184 kilometres back home.

The challenge

A 184-kilometre cycling journey needed an identity, a story and material to attract riders and sponsors.

Pa'Barahona con el Bara starts at Km 0 in Parque Mirador Sur and finishes in Barahona in a single day: Saturday 24 October 2026. Its protagonist is Augusto Sánchez Beriguete, a cyclist born in Barahona who raced for twenty years representing the Dominican Republic.

The event had to speak to two audiences at once: the riders who sign up and the brands that make it possible, without losing the story behind it.

How we approached it

Tell the Bara's story and turn it into a system of pieces.

1. Story. The journey as a Barahona native's road home.
2. Identity. Colour blocks, illustration and large-scale typography.
3. Posts. Two volumes of twelve posts and two of twelve stories in square, 4:5 and 9:16 formats.
4. Event pieces. Invitation, poster and save-the-date.
5. Sponsorship. A proposal covering route, logistics, social cause and participation tiers.

An identity that rides the route

The graphic line uses colour blocks, illustration and large type to present the route, the gathering and the event materials.

The publishing system

Posts and stories were prepared in volumes and in publishing order, ready to support the call for riders.