One recognisable image in every format.

The challenge

A candidacy needs the same image to be recognisable on a poster, a card and a billboard.

Oscar Morel's communication needed an identity system that could adapt to vertical and horizontal formats, print in several sizes and video pieces, across several rounds of work.

How we approached it

Define the system and roll it out across every medium.

1. Identity. Versions of the identifier and a code of portrait, purple and grey.
2. Print. Posters in several formats, cards and a ballot card.
3. Outdoor. Billboard visualisations in vertical and horizontal adaptations.
4. Video. Video scripts and a teaser piece.
5. Photography. Photo production records.

Identity and versions

The 2024 pieces are recognisable by the consistent combination of portrait, purple and grey.

The digital experience

The street as a medium

The billboard visualisations show the system at large scale; they are presented as graphic proposals.

From script to screen

The archive includes video scripts and a teaser as part of the audiovisual communication.