One graphic line, from print to event.

The challenge

A public office's communication needed an editorial piece and an event with a shared graphic line.

The work focused on form: organising institutional content into a magazine and giving it a visual identity that carried through the event, digital pieces and outdoor applications.

How we approached it

One visual system for the magazine, the event and the street.

1. Magazine. Editorial design and production.
2. Event graphic line. A visual identity for the gathering and its materials.
3. Digital. Pieces for digital channels in the same line.
4. Outdoor. Large-format applications.

The magazine

The editorial production organises institutional content into a readable format with a clear hierarchy.

The line, at large scale

The outdoor applications take the same system to the street.

An event with its own identity

The event's graphic line is applied to its materials and digital pieces.