The challenge
NexGen Capital Ventures needed its identity to carry weight in video.
An animated signature opens and closes every video the brand produces. It had to be brief, recognisable and consistent with the identifier.
NexGen Capital Ventures
Five seconds to introduce a brand.
A naming proposal and a five-second animated signature for NexGen Capital Ventures.
Naming · Motion · Animated identity
How we approached it
From the name to the signature in motion.
- Naming. A naming proposal documented in the branding archive.
- Animation. Volume, light and a progressive reveal of the identifier in five seconds.
- Web adaptation. The film keeps its original edit, framing and audio, at a lighter file size.
The digital experience
A signature in five seconds
The identifier appears progressively, built with volume and light. The finished piece is shown without claiming reach or results.