Space as material.

The challenge

Nelcasa needed to show its work with real images of the spaces it builds and decorates.

In construction and decoration, clients buy what they can see finished. The brand needed its own interior photography for social media and other uses, rather than generic renders.

How we approached it

Photograph the whole space and every detail that makes it.

1. Rooms. Coverage of bedrooms, kitchen and bathroom.
2. Detail. Close framing of furniture and individual elements.
3. Identifier. The Nelcasa Proyectos identifier, with its construction / decoration descriptor, brought into the same case.

A range of uses

The photographs alternate full-room views and details, presenting different categories of the brand's work.

The digital experience