An identity designed to move.

The challenge

MIKA needed an identity that works in motion and content to show its product.

On digital channels the brand is seen mostly on screen and in sequence. The work had to cover the animated identity, headers and product pieces in a single language.

How we approached it

Animate the brand and extend it into content.

1. Animated identity. The brand brought into motion.
2. Headers. Header assets for digital channels.
3. Product. Content produced around the brand's offer.

The brand, in motion

The identity is presented in motion, ready to open and close digital pieces.

Headers and product

Headers and product pieces keep the same line across every format.

Production for the screen

The material produced feeds the brand's content across its channels.