A residential project with a light of its own.

The challenge

A residential project needed a brand that sold a way of living, not just square metres.

The identity had to convey a lifestyle from the logo to the last post, and hold up across stationery, mockups and social media.

How we approached it

First the guidelines; then the lifestyle content.

1. Logo and guidelines. Final logo, colour variations, clear space, colours, typography and stationery.
2. Palette and type. Green, orange and white, with Organetto UltraBold and Bageki Luxury.
3. Content. Lifestyle communication for social media.

A brand in green and orange

The guidelines set the logo, its variations and clear space, a green, orange and white palette, two typefaces and the stationery set.

Selling a way of living

The social content applies the identity to lifestyle communication centred on the experience of living in the project.