The challenge
A travel proposition with deferred payment needed to be explained in a few pages and with an image to match.
Book now, pay later is a simple idea, but it had to be told clearly: what holds travellers back and what Laytrip changes.
Laytrip
Book now, pay later, told in pages.
Design of Laytrip's product presentation and its Book now, pay later proposition.
Editorial design · Presentation
How we approached it
A three-part story and a consistent visual language.
- Story. The wish to travel, a user constraint and Laytrip's proposition.
- Visual language. Large headlines, photography and light backgrounds with colour accents.
- Selection. Product communication pages only; no financial data or projections.
From the wish to travel to the proposition
The opening organises the story in a simple sequence, and the design carries it with large headlines, a consistent photographic direction and a palette that alternates light backgrounds and colour.
Content with one voice
