The challenge
A footwear brand needed to show a range of models without losing a single image direction.
With many different models, the risk was that each photo would look like a different brand. The series had to unify the catalogue.
La Satoria
The shoe, the box and the brand.
A footwear photography series built around the product, its packaging and the logotype.
Product photography · Content
How we approached it
A neutral background, a portrait frame and the box as an anchor.
- Image direction. A neutral background and a consistent portrait frame.
- Sequence. Pairs, single shoes and profile details.
- Brand. The logotype integrated into every piece.
One series, one direction
The pieces integrate the logotype and keep the same frame, showing variety without losing coherence on social media.
