The challenge
A furniture brand needed its own visual language for social media.
Every post had to show the product, identify the brand and communicate the offer, without the whole looking like a flat catalogue.
KOVA
A visual language for KOVA.
Headers and furniture posts combining product imagery, offer information and a warm-toned graphic setting.
Content · Product
How we approached it
A warm graphic setting where the product leads.
- Graphic setting. Warm tones that give each piece character.
- Hierarchy. Product, identification and offer in a fixed order.
- Covers. Profile headers in the same line.
From catalogue to digital format
Sofa-bed and armchair ads sit alongside the social covers in one system. Visible offers and prices belong to the historical material.
