The challenge
A new destination needed to appear on social media from day one with a coherent image.
Before opening, Kizuna had to exist online: an identity of its own and profiles presenting it the same way on every platform.
Kizuna
A brand ready to open its doors.
Identity and a Facebook and Instagram launch presence for Kizuna, a food and lodging destination in Yamasá.
Identity · Content
How we approached it
From brief to identity; from identity to launch profiles.
- Brief. Defining the destination and its proposition.
- Identity. Brand resources for every application.
- Social launch. Coordinated banners for Facebook and Instagram.
An identity for a destination
The brand brings food and lodging together in one visual system.
Two platforms, one presence
The Facebook and Instagram banners were designed as a set so the launch reads the same on both profiles.
