A name, a colour and a camera.

The challenge

Jean Núñez needed a personal brand that worked as well on a YouTube cover as in a demo reel.

A personal brand lives on the person. The system had to put Jean's image at the centre and give it a recognisable name and colour across very different formats.

How we approached it

From brief to brand; from brand to shoot and reel.

1. Brief. Defining the profile and what the brand had to communicate.
2. Logotype and palette. A logotype, an animated version and a purple and yellow palette.
3. Studio photography. Portraits in different poses for every application.
4. Covers and reel. Social and YouTube covers, a presentation and the final demo reel.

A name with its own colour

The logotype and the purple and yellow palette form the base of the system. An animated version takes the brand into film.

Covers for every platform

Social and YouTube covers combine photography, name and colour in different proportions without losing the identity.