A regional conference with an identity of its own.

The challenge

A regional capital markets conference in Santo Domingo needed a visual identity and a document to present itself to sponsors.

The event brought together several institutions with their own visual systems. The conference identity had to sit alongside them and, at the same time, place the event in its destination.

How we approached it

An identifier for the event and a dossier to open conversations.

1. Conference identifier. An event logo with tropical resources that place it in the Dominican Republic.
2. Sponsorship dossier. Seven pages with the event's institutional proposition and its packages.
3. Brand coexistence. The event system is organised alongside the identities of the institutions involved.

A logo for the gathering

The identifier pairs the conference name with tropical resources and sits alongside the brands of the institutions involved.

Seven pages for sponsors

The dossier presents the gathering, its institutional proposition and its sponsorship packages. It is shown as editorial design, not as a commercial result.