The Wallet Marketing

J. Méndez Construcciones

The work, the equipment and the service, in blue and white.

A graphic line, monthly posts and carousels presenting a construction company's projects, services and equipment.

Content · Design

The challenge

A construction company needed to show its work, services and equipment regularly and with a recognisable image.

The technical material was there: site photos, equipment and services. It needed to become a steady publication, organised by month and in one visual line.

How we approached it

A monthly calendar and a fixed graphic line.

  1. Graphic line. A blue and white system for every post.
  2. Monthly calendar. Content planned and presented month by month.
  3. Carousels. Sequences presenting equipment and services within the same system.

From the technical archive to the feed

The March, April and October series combine site images with service messages. The equipment carousel organises a product sequence without leaving the blue and white line.

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