Identity, in its different versions.

The challenge

Invercana needed to communicate its corporate brand and its own project, Canafysh, at the same time, without blurring one into the other.

Canafysh is presented as a hotel-suite project with full-hotel amenities. Selling it required a brand, presentations in two languages and material for the sales team.

Invercana, meanwhile, needed to hold its own identity. The 2024 agreement covered both brands: strategy, design, digital accounts, content, the website and media placement.

How we approached it

Diagnose, separate the brands and give each its own tools.

1. Initial assessment. A Doctor Wallet diagnosis and a work proposal.
2. Identities. Invercana's identifier and Canafysh's brand guidelines, each under its own name.
3. Sales material. Canafysh presentations in Spanish and English, a brochure and a corporate manual.
4. Digital presence. Content for Facebook, Instagram, LinkedIn and YouTube, plus SEO and UX support for the website.

Two brands, two names

Invercana's identifier and Canafysh's brand guidelines were developed separately. The joint application shows how they coexist without merging into a single logo.

The accounts, up and running

The scope included digital and audiovisual content for both brands' accounts, with ongoing design support.