The challenge
A credit brand needed its promotion to be recognisable in any format.
The Fiao campaign and the product content had to work across many adaptations without losing their core idea or identity.
InterCrédito
A recognisable promotion.
The Fiao campaign, product content and advertising adaptations for InterCrédito Dominicana.
Campaigns · Content · Design
How we approached it
One campaign idea and a system to adapt it.
- The Fiao campaign. The concept and main pieces of the promotion.
- Product content. Posts that explain the brand's offer.
- Adaptations. Campaign versions for every advertising format.
The product, explained
Product content keeps the campaign's line and explains the offer in social posts.
