The Wallet Marketing

Ignacio Aracena

A message in 28 seconds.

A graphic identity, a poster and a portrait film for Ignacio Aracena's communication.

Identity · Video production · Design

The challenge

A public representative's communication needed graphic and audiovisual pieces that were consistent with each other.

The archive brings together identity resources, graphic pieces and film. The challenge was for everything to share one line, from the poster to the social video.

How we approached it

One graphic identity applied to print and film.

  1. Graphic identity. Brand resources for every piece.
  2. Poster. A graphic piece in the same visual line.
  3. Portrait film. A 28-second piece designed for social media.

The digital experience

Ignacio Aracena — Fotograma del audiovisual original
Fotograma del audiovisual original
Ignacio Aracena — Afiche del archivo de producción
Afiche del archivo de producción

The poster

The graphic piece takes the identity to print, with a clear message hierarchy.

Ignacio Aracena — Social piece
Social piece
Ignacio Aracena — Social piece
Social piece
Ignacio Aracena — Social piece
Social piece
Ignacio Aracena — Social piece
Social piece

You decide the next step

What do you need to
change?

Write my brief