Black Friday, asset by asset.

The challenge

A furniture retailer needed to show many products, quickly and clearly, during its strongest selling seasons.

Beds, mattresses and furniture had to look good, be clearly identified and carry commercial information without cluttering the asset. All of it in volume, for Black Friday and Christmas.

How we approached it

A production system: photo, cutout, template and season.

1. Photography and cutouts. An image of each piece prepared for any format.
2. Commercial hierarchy. Templates that order product, name and offer information.
3. Seasonal line. Series for Black Friday and Christmas 2025 built on the same logic.

The digital experience

One season, dozens of assets

The Black Friday line applies the same hierarchy to beds, mattresses and other products. The Christmas 2025 series continues the system. Visible prices belong to the historical material.