Engineering explained with the same precision it is built with.

The challenge

A development, engineering and construction company needed a brand and a narrative that matched its technical work.

Max Project presents itself as a development, engineering and construction company. To compete for projects it needed a formal identity, a presentation explaining its services and content that showed real work.

How we approached it

First the brand; then the tools to sell it.

1. Logo and guidelines. Final logotype, colour variations, clear space, palette, typography and stationery.
2. Corporate presentation. Who we are, value proposition, services, work process, differentiators, portfolio and engagement models.
3. Project content. Posts and site imagery for social media.

A brand of sober lines

The guidelines set the logotype, its variations, clear space, a black, grey and green palette, Helvetica as the typeface and the stationery set.

Projects in pictures

Project photography feeds the portfolio and the brand's digital pieces.

A clear route from planning to handover

The presentation organises the sales narrative: who they are, what value they structure, which services they integrate, how they work and how to engage them.

The work as content

Posts take the engineering story to social media, with projects and progress at the centre.