One group. Different ways to communicate.

The challenge

A cocoa group with several lines of communication needed to present itself with one voice.

The group's communication runs through very different formats: print, presentations, campaigns and film. All of them had to read as part of the same group.

The work was organised by format: a brochure and a presentation for institutional contact, campaign pieces for outreach and film to tell the group's story.

How we approached it

One graphic system applied to every format the group needs.

1. Brand material. Identity resources organised to produce consistent pieces.
2. Brochure and presentation. The 2025 brochure and a corporate presentation for meetings and pitches.
3. Graphic campaign. Banners and outreach pieces in the same visual line.
4. Video production. The 2025 film and ongoing production for the group.

The group, on paper and on screen

The 2025 brochure and the corporate presentation explain who CONACADO is and what it does, structured for institutional meetings and pitches.

A campaign in the same voice

Banners and graphic pieces take the group's system into outreach without breaking the line of the institutional material.

The group told on film

The 2025 video production accompanies the printed material and takes the group's story to screens and social media.