The challenge
The workshop needed to be introduced in its own voice, not through a generic ad.
The clearest way to explain it was to have the person who teaches it tell it, in a portrait format, with the message organised to be read on screen.
Grecia Tezanos
A workshop told by the person who leads it.
Two portrait films that communicate a workshop through its presenter, with captions and typographic resources.
Video production · Content
How we approached it
The presenter speaks; the design organises what she says.
- On-camera presence. The presenter introduces the workshop in her own words.
- Captions. The message can be followed without sound.
- Typographic resources. On-screen headlines that mark the key ideas.
The digital experience
Two films, one voice
Both portrait films share an edit style, captions and a typographic system. Each organises the workshop's message around its presenter.