The challenge
A financial firm needed its brand to work in motion as well.
The symbol had to hold up in static applications and also make its own short, recognisable entrance on screen.
Global Wealth Capital
A symbol that builds itself in eight seconds.
A vector identifier and an eight-second brand animation for Global Wealth Capital.
Identity · Motion
How we approached it
First the identifier; then how it behaves on screen.
- Vector identifier. Symbol and visual signature prepared for any application.
- Brand animation. An eight-second sequence that builds the symbol and closes on the signature.
- Closing signature. The animated symbol is ready to open or close any film.
The digital experience
The brand, in motion
The animation develops the symbol step by step and lands on the full signature. Eight seconds to open or close any film.