A property proposition told in 47 seconds.

The challenge

A property proposition had to be explained quickly, in the format people use today: the phone.

Gazcue is a Santo Domingo neighbourhood with a character of its own. The film had to present the project in a close, human voice and keep the message clear even when watched without sound.

How we approached it

One presenter, one message and a portrait format built for social media.

1. A short script. A direct message, structured to fit in under a minute.
2. On-camera presenter. A person explains the proposition and makes it approachable.
3. Captions and resources. On-screen text and supporting images so the film works without audio.

The digital experience

Forty-seven seconds of proposition

The edit alternates the on-camera presenter with visual resources of the project. Captions carry the pace and keep the message legible in the feed.