A surgical practice with a complete brand system.

The challenge

The practice needed a documented identity that worked in the clinic, on paper and online.

Gastro Surg had to sit alongside Dr. Luis Restituyo’s name on professional pieces and extend to signage, stationery, uniforms, web and social media under one set of rules.

How we approached it

From diagnosis to guidelines, and from guidelines to every touchpoint.

1. Brief and diagnosis. Intake through the brief form and a Doctor Wallet assessment.
2. Brand book. Construction, typefaces, palette, versions and applications, dated April 2023.
3. Stationery and clinic. Letterhead, analysis sheet, prescription pad, notebook, envelopes, cards, die-cut folder, signage and uniforms.
4. Presentation. The official Gastro Surg presentation.
5. Photography and web. A photo shoot with a prior moodboard, web photos and logos, and a landing page.
6. Content. Monthly series and carousels about the practice’s services.

Diagnosis before design

The project starts from a brief and a Doctor Wallet assessment of Dr. Luis Restituyo, kept in the branding archive.

A system documented since 2023

The April 2023 brand book brings together identity construction, typefaces, palette, versions and applications, with the doctor’s name alongside the mark.

A directed shoot

The March photo shoot was prepared with an inspiration moodboard and feeds the website and content.

A digital front door

The scope includes the website design and a landing page with photography and logos prepared for digital.

Services, month by month

Monthly series and carousels apply the identity to posts about the practice’s services.